Zahra Ebrahim: We need to take time off to rejuvanate the right side of our brains

Ismailimail

Zahra Ebrahim: We need to take time off to rejuvanate the right side of our brainsI started my own studio because I wanted the “dream job.” I didn’t want to wait for the weekend. I didn’t want to be obligated to the point where I couldn’t be spontaneous, couldn’t take the afternoon off on a gorgeous day. I didn’t want to be caught in the nine to five lifestyle like others I knew who secured corporate jobs after finishing university.

As a designer focused on strategy and innovation, I’ve learned that many of our studio’s clients and collaborators expect us to be “light switch” creative — working with us in hope that we’ll (almost) instantly offer solutions through our imagination, integrated thinking and inclination to take risks.

But designers aren’t light switches.

Just like other creative practitioners — designers need ample creative time and space to detach ourselves from our existing notions of “good” to discover spaces where we can rejuvenate the right side of…

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zarinaspeaks

I am an activist for World Peace, Justice, Human Rights and a better world. I do not want to change to Gavatar icon as I like the one I have had for a few years now! I say little about my education, and put no picture as the content is important not appearance or unnecessary self-praise.

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