I started my own studio because I wanted the “dream job.” I didn’t want to wait for the weekend. I didn’t want to be obligated to the point where I couldn’t be spontaneous, couldn’t take the afternoon off on a gorgeous day. I didn’t want to be caught in the nine to five lifestyle like others I knew who secured corporate jobs after finishing university.
As a designer focused on strategy and innovation, I’ve learned that many of our studio’s clients and collaborators expect us to be “light switch” creative — working with us in hope that we’ll (almost) instantly offer solutions through our imagination, integrated thinking and inclination to take risks.
But designers aren’t light switches.
Just like other creative practitioners — designers need ample creative time and space to detach ourselves from our existing notions of “good” to discover spaces where we can rejuvenate the right side of…
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